Date: August 13, 2011
Title: Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility, and Crush Your Competition
Author: Patrick Schwerdtfeger
ISBN 13: 978-1-118-01420-2
Publisher: John Wiley and Sons
Reviewer: Yolanda M. Johnson-Bryant– Literary Wonders!
Rating: 5 Stars
If you are an author, if you are a marketer, if you are an entrepreneur, or, if you’re a blogger, you need this book. Marketing Shortcuts for the Self-Employed by Patrick Schwerdtfeger is an awesome resource for anyone looking to gain credibility and increase business on the internet.
When I say this book is packed with information, I kid you not. I read the entire book in a matter of hours and already have it marked up with highlights and stickies. Although I recommend you read the entire book, Mr. Schwerdtfeger makes it so easy to use, that you can navigate the book by 1) the table of contents, 2) the Implementation Checklist at the back of each chapter, or 3) The expansive index at the very back of the book.
This valuable guide covers everything from developing your expertise, to SEO, to Social Media and Business Plans. At 257 pages, it is a wonder that Patrick was able to pack so much information into this book. However, he has and each chapter is short, sweet and to the point.
Did you know the various ways you can create podcasts for free, or extensive, untapped uses for Google? I’ve been in this business for many years, and I can tell you that I learned something new in each chapter including Belief Systems.
Thank you so much Mr. Schwerdtfeger for this book. With all this information, I know you’re working on another info packed title. I can’t wait to get my hands on it.