Wednesday, July 20, 2011

Review Wednesday - Social Location Marketing

Date:                     7/15/11
Title:                     Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites
Author:                  Simon Salt
ISBN 10:                 0-7897-4721-9
ISBN 13:                 978-0-7897-4721-1
Pages:                            231
Publisher:              Que
Cover:                             Paperback
Reviewer:              Yolanda M. Johnson-Bryant– Literary Wonders!  
Rating:                  4 Stars

           Social Location Marketing by Simon Salt is an excellent book for those who still understand the purpose of social location sites. Many worry about privacy and geo-tagging capabilities, but in Social Location Marketing, readers, especially business owners, will have a better understanding of how social media location sites can help in their business.

          This title shows marketers that there are other sites besides Foursquare and Facebook place, such as Gowalla, Yelp, SCVNGR, MyTown, Whrrl, Brightkite and Loopt. The book shows users how to set up account with a few of the major players and gives description of each resource.

          What’s more important about this book is its use of case studies and examples of how location marketing can mean more customers and money for businesses.

          As if this book couldn’t be any more valuable, buyers of this book also receive a free 45-day online edition of the book. I highly recommend this book to businesses that use and count on social media to bring in new business.

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