Tuesday, March 26, 2013

REVIEW: Personal Branding for Dummies by Susan Chritton

Date: 2/7/14
Title: Personal Branding for Dummies
Author: Susan Chritton, M.Ed.
ISBN 13: 978-1118117927
Pages: 360
Publisher: Dummies
Cover: Paperback
Rating:         4 Stars

This book is a confirmation of what I tell many of my clients regarding branding. I'm amazed at how many opportunities to brand themselves, people let get away on a daily basis.

If you own a business, or are someway associated with a business, product or service, it's very important to brand yourself. From the start, Chritton writes about the importance of letting the world know who you are. This book is packed with tons of advice on how to brand yourself, get your name out to the masses and how to stand apart from your competitors. 

The authors touches on topics like press releases, media outlets and resources, social media, right down to your email signature. This is one of those books that every brand should have--even if you don't consider yourself to be a walking brand right now, I guarantee that will change once you navigate the pages of this book that should be in every small business owner's library.

Finally, the book has a handy little study and discussion guide at the end. 

Literary Wonders!/The Author's Hideaway Disclaimer:
I received a free copy of this book from the Amazon Vine Program, for my honest review. The opinions expressed here are my own.

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