Monday, December 27, 2010

DBW 2011: Managing Risks; Seizing Opportunities

Digital Book World 2011 — taking place January 24-26, 2011 in New York City — is the only conference of its kind, specifically for trade publishers. Other conferences focus on new technologies as they relate to content creation, but only Digital Book World speaks directly to trade publishers—addressing their immediate needs and future goals to not only survive, but thrive in the changing world of book publishing.
Digital Book World 2011 will present the proven innovators working at the intersection of publishing and technology who have the experience, insights and strategies to meet the challenge of successfully managing risks and seizing opportunities.
Here’s a first look at the some of the primary themes our Conference Chair, Mike Shatzkin, and our distinguished Conference Council, are focusing on:
·         Research and Data – Without data, it’s all speculation, so DBW 2011 will feature up-to-date reports on readers’ buying habits, ebook trends and industry projections from a number of sources, including BISG/Bowker and Forrester Research.
·         Content Strategy – From the acquiring editor and agent, to the production and marketing departments, DBW 2011 will explore what challenges and opportunities publishers face when they stop acquiring “books” and start focusing “content” and “community.”
·         Ebooks and Beyond – From basic and enhanced ebooks to mobile apps and the interactive web, we’ll focus on the best practices and most profitable opportunities for developing, distributing, marketing and selling digital content.
·         Metadata is Marketing – In the digital book world, discoverability is king and every publisher (including the biggest houses) needs to know how to enrich their data to increase sales.
·         New Business Models That Work – There’s no shortage of ideas how publishers, agents and booksellers need to evolve; we’ll focus on the ones that actually work and can be profitable.
NEW PROGRAMMING THIS YEAR: DBW 2011 will explore how independent brick-and-mortar stores are navigating the digital transition and how publishers can find new ways to partner that are mutually beneficial.

For more information, please visit the Digital Book World Website

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